Yasmin Sewell

Yasmin Sewell is one of our most successful Aussie exports in the fashion industry, and we take a look at how her style and keen eye for the next big thing has made her a fashion favourite in the tough London market.

From her simple beginnings as a Sydney sider with Lebanese heritage (Sewell was formerly Yasmin Abdullah before marrying British actor Rufus Sewell), dropping out of school at 15, then working in a dynamic  real estate environment, Sewell followed her interest in fashion at 18 and began working for magazines.  At age 20, Sewell moved to London and opened her first boutique in trendy Soho at 22.  With her intuitive nature for up and coming designers, as well as retailing, Sewell forged a successful career in fashion which led to the launch of her booming fashion and retail consultancy business  in 2009.  What an inspiration!

Sewell favours man-style clothes and androgynous blazers, boyfriend jeans, or wide-leg trousers.  She often pairs these with a detailed pump or boot.  Her favourite designer for tailored pants include Stella McCartney,  and other staples in her wardrobe include Marc Jacobs, Roksanda Ilincic,  Maison Martin Margiela and Acne.  Apart from blazers, you can also find Sewell in long coats (Proenzer Schoular is her favourite for outwear), usually choosing bright colours, and she likes to mix her prints and fabrics in a stylish, and exciting way. And as for her shoe preference, you can always see her in a pair of Sophia Webster or  Nicholas Kirkwood.

When she’s on holiday, Sewell favours Sophia Loren-esque Dolce & Gabbana summer-holiday dresses as ‘I feel most feminine on holiday.’ Style AND Tonic also love Sewell’s curly hair bob – no conforming to straightened or blow dried hair for this fashion maverick.  Her hair style makes her stand out and is perfect compliment to her androgynous look, or in summertime when she wears A-line and statement dresses which are complimented with an oversized clutch.

Style AND Tonic Hints

# On shorter or curvier bodies, boyfriend jeans looks best when worn with a pump or ankle boot – but always show a bit of skin around the ankle

# If monochromatic colours wash you out, try mixing prints as Sewell does to add warmth and depth to your outfit

# Curly hair bobs look great on heart, oval and square shaped faces

# Pair wide leg trousers with a fitted top 

# Blazers are a great for taking attention away from the bust and waist and they can also dress down a formal dress or dress up denim 

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